Beyoncé and Jay-Z’s Tiffany & Co. Campaign Shot at This Floating Bel Air Mansion

The renowned Orum Residence in Bel Air stands as a striking architectural masterpiece shaped like a propeller, designed to maximize breathtaking views of Los Angeles city. This unique estate, crafted by SPF Architects, called upon Lift Shop to deliver elegant, innovative residential lifts that perfectly complement the residence’s cutting-edge design. The project featured both an E1 luxury electric lift and an E2 sliding door lift, engineered to blend invisibly into the sophisticated interiors with our signature disappearing elevator solutions.

This iconic location gained even more fame as the backdrop for Beyoncé and Jay-Z’s recent Tiffany & Co. campaign. The campaign’s artistic presentation of the classic tune “Moon River” beautifully showcases not only the star power of the couple but also glimpses of the residence’s stunning interiors, including the sleek, modern lifts designed and installed by Lift Shop.

Project Context: An Architectural Gem Meets Cutting-Edge Home Lifts

The Orum Residence is not just a home; it’s a statement of architectural innovation and luxury living. Designed to offer panoramic city views from nearly every angle, the propeller-shaped structure presented unique challenges for incorporating home lifts that would neither disrupt the design flow nor compromise functionality. With such a high-profile client and architect collaboration, Lift Shop was tasked with creating seamless, high-performance domestic lifts that matched the residence’s ultra-modern aesthetic while offering superior access and convenience.

Challenges: Marrying Form and Function in a Floating Marvel

The key challenge was to integrate lifts into the complex geometry and open-plan layout without dominating or disrupting the architectural vision. The lifts needed to be discreet yet easily accessible, fast yet whisper-quiet, and robust enough to provide reliable service in a high-end residential environment. Additionally, the client required solutions that emphasized minimal visual intrusion, leading to the development of disappearing elevators that practically vanish into their surroundings.

Another technical challenge was the limited shaft space due to the unique building shape. This constraint demanded precision engineering to ensure optimal car size and door configurations while adhering to strict safety and building codes.

The Solution: Bespoke E-Series Lifts with Disappearing Doors

To meet these exacting standards, Lift Shop selected the E-Series range for both lifts, well-known for their luxury finishes, quiet operation, and sleek, compact design. The main residence features an E2 sliding door lift on the main level, chosen for its center-opening doors that maximize shaft space and ease of access.

The E2 model’s Moderna Cabin finish perfectly complements the contemporary interiors, with glass walls and polished stainless steel details allowing passengers to enjoy uninterrupted views of the home’s artistic spaces as they travel between floors. The sliding doors’ clean lines align perfectly with the residence’s minimalist design ethos, while the smooth, quiet ride at efficient speeds enhances comfort and usability.

In the guest house, an E1 lift with opposite-opening doors was installed. This configuration offers excellent ease of entry and exit while maintaining visual harmony with the surrounding architecture. The E1’s advanced engineering allows for a compact footprint with spacious interiors, perfect for a secondary building designed for comfort and style.

Unique Features and Premium Finishes

• Disappearing Elevator Doors: Both lifts feature doors designed to fully recess into the walls when open, creating an uninterrupted flow and an almost invisible footprint.
• Moderna Cabin Interior: Featuring sleek glass panels, polished stainless steel accents, and minimalist controls, enhancing the luxurious feel of the home.
• Center Opening and Opposite Opening Door Configurations: Customized door operations to best suit each lift’s location and user experience, balancing space efficiency and style.
• Quiet and Efficient Performance: The E-Series lifts operate at smooth speeds optimized for residential use, minimizing noise and vibrations.
• Architectural Integration: Thoughtful engineering ensured that the lifts conformed to the unique structure of the Orum Residence without compromising its iconic design.